I am African.

Well, to be specific...

I'm from the Shona people of Southern Africa.

And being Shone, I am beheld to my culture and traditions.

Unfortunately I'm quite dumb when it comes to many of them... so I often ask the nonexistent wife to explain because she knows this stuff better than I do.

Now, one bit of my people's traditions is how those who follow our preChristianity religion pray to our ancestors.

One of the things you do during the prayer ceremony, is hold sniffing tobacco in your left hand... snort a it like you're snoring a line of cocaine... then toss it to the ground as an offering to our forefathers and foremothers.

When I saw this...

I asked:

"Okay, why exactly are they tossing the tobacco on the ground and why are they snorting it beforehand?"

The wife, who may or may not exist then explained how tossing it to the ground represents giving the tobacco to the ancestors as an offering.

However, as with all offerings...

You're supposed to try it first before giving it to them.

This applies whether you're sending booze to the ancestors, or tobacco.

If it's not good enough for you...

It's not good enough for the ancestors.

Simple as that.

The same psychology tends to apply when people are judging coaches, and consultants.

If your methodologies are not good enough for you, why should they be good enough for them?

This isn't necessarily a universal, set in stone rule.

But, implying or suggesting that you use your own methods shows that you trust your own shit enough to actually live off it.

This is also why the very email campaigns I use for my clients (and taught in my email sequence workshop) are the same ones I use myself for my own launches to my own list.

If it ain't good enough for me, it ain't good enough for my clients, or students.

And if you want the replays to the email sequence workshop, reply to this email and send you the details and how to order it.

Till the next wave of madness...

Vae Victis

Jay