Why a 100% sold customer still won't buy from you
Man... what a mad month this has been.
I'll spare you the details and jump into the meat of what I want to share today...
I'm a nerd.
Naw... scrath that...
I'm a huge nerd.
And one comic book series which has a permanant place in my heart, is Spawn.
Spawn is widely considered to be the grand daddy of independent comic books... and was created by Todd McFarlane.
But get this...
Todd McFarlance almost didn't become a comic book artist.
In fact...
The history of the comic book industry as we know it all hinged on a single limiting midset Todd carried...
The idea that he, who came from a small town away from New York (where all the big comic book artists hung out) was a nobody and didn't deserve to draw comics.
He thought because he didn't come from New York, nobody would take him seriously.
So...
What changed his mind?
Well...
One day while reading an issue of the X-men, he found out the artist behind that issue actually lived a few miles from where he stayed.
In other words...
Another "small town nobody" just like him managed to make it.
This revelation sparked a fire inside Todd.
In that instance...
He knew that not only was his goal possible...
But that someone like him could do it.
And this is a key aspect of buyer psychology lots of people miss in their campaigns...
The fact that often times, it's not the offfer that has to be sold... but the idea that the customer can actually make it work.
A customer can be 100% sold on your product, and 0% sold on themselves.
And trust me when I say this...
The greatest product in the world means nothing to a customer who doesn't believe it will work for THEM specifically.
Keep this in mind, as you plan your campaigns.
Till the next wave of madness...
Vae Victis...
Jay
Jay Makoni
The uncensored copywriter. Got a high ticket offer? I can help you sell it.
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