There's this dude I follow on Facebook.

His name is Andre, and he's a fitness coach.

What makes him different, however...

Is how he's a total anime fanboy... just like me.

Almost all of his content uses anime and Japanese manga to discuss physiques and exercises.

He uses the bodies of popular anime characters...

Like Goku and Vegeta as examples.

He uses these fictional characters to create a unique ideal for his audience to work towards. And it works. His content brings a completely fresh perspective to the admittedly proven science of fitness. I mean look, we've go to the point where there really isn't anything new in the fitness world.

The honest truth is...

For 90% of you out there...

Me included...

If you want to gain muscle, lift heavy thing up, and put it down over and again while eating more.

That's it.

There's no secret.

Much of the same thing applies in most markets and niches.

Which is why everyone's content starts sounding the same. They're all trying to teach a proven science, and unless someone truly reinvents the wheel... nothing new will be coming from them.

This is why it feels like there's a flood of content which feels the same.

Because for the most part, it is.

The solution?

Focus less on content, and more on context. Much like how Andre uses anime to teach fitness and inspire his students... when you create a new context to teach your material, you essentially take the old and make it exciting again.

When you're competing in a crowded market, your context IS your unique mechanism.

It's your great differentiator.

It's the one weapon you have to stand out.

And the beauty of context, is how it gives you one of the most powerful advantages you can have against your competition...

Mental headroom in your customers ;)

That's all for today.

Till the next wave of madness

Vae Victis

Jay