I'm gonna keep this one shorter than a round with a midget suffering from premature ejaculation.

Why?

Because:

1: It's Saturday.

2: I'm in bed snuggling the nonexistent wife to sleep for 30 minutes before I head back to my laptop.

And thought I'd share this comment I dropped in response to a guy who asked how to plan an email sequence.

Excuse any typos, I'm writing this in bed on my Samsung (I don't use iPhone).

The comment starts here:

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How to structure a basic email sequence:

The following is a repost of a comment someone made in a group I'm in, asking how to structure an email sequence. This is my answer:

Treat the sequence like an extended conversation and answer the following questions in your emails

•Who are you
•What's your offer
•Why should I trust you?
•Who have you helped?
•Will this work for me?
•I have no experience!

So if it's ten emails...

I'd say:

✉️ Introduce the offer
✉️Expand the value proposition
✉️Explain why they've been failing
✉️Introduce what makes your approach special
✉️Give case study showing how anyone can do this with minimal experience
✉️Q&A style email to answer questions
✉️Testimonial email
✉️Restate the main benefit or discuss a hidden benefit
✉️Urgency

Each of these is an email.

The emotional flow of the sequence goes:

🧠Benefit, here's what you get.
🧠Cause of past Failures
🧠New opportunity
🧠Why new opportunity works
🧠Why it works for you
🧠Who else it helped
🧠Your questions answered
🧠Who else it helped
🧠Act now.

Think less of a "structure" and more of the "mental game" and mental shifts the emails are creating.

Assume most won't order from the first email so the sequence serves to give a full selling job by covering the gamut of the emotional sales process.

I literally used this very process to nail an affiliate launch last week with a client of mine.

Okay, that's the comment.

See?

Told ya it'd keep it short.

Now...

All of this is based on the psychological principles and approaches email sequence design and planning I shared in my email sequence workshop.

Reply to this email if you want the replays and I'll send you the details of the workshop and how to order.

Till the next wave of madness

Good night

Jay